World of Wipes Innovation Award finalists highlight biodegradable, compostable products

World of Wipes Innovation Award finalists highlight biodegradable, compostable products

April 29, 2019
Marcia González

Presented annually at the World of Wipes (WOW) International Conference, eligible categories include but are not limited to raw materials, roll goods, converting, packaging, active ingredients, binders, additives and end-use products

The Association of the Nonwoven Fabrics Industry (INDA) has revealed the finalists of its 2019 World of Wipes Innovation Award, which include biodegradable disinfecting wipes, soft baby wipes made of 100% repurposed cotton blended fabric with earth-friendly packaging and even a new product category to improve the skin appearance and texture of one’e posterior.

The World of Wipes Innovation Award recognizes and rewards innovation within the entire wipes value chain that utilizes nonwoven fabric/technology in a way that expands the usage of nonwovens

There are three companies vying for the prestigious award, including Danufil QR by Kelheim Fibres GmbH, Earthly Wipes by Earthly, and BAWDY Butt Masks by BAWDY.Beauty.

Danufil QR is a positively charged viscose fiber whereby quaternary ammonium compounds, known as quats, do not bind to the cellulose. The fibers are made out of renewable cellulose, provide effective disinfection, can be processed with all nonwoven technologies, and are fully biodegradable. The manufacturer Kelheim Fibres GmbH states Danufil QR is the only product in the marketplace with permanent activation for up to 90% repellency of used quats.

Earthly Wipes are a custom, soft, dry premium baby wipe made of 100% repurposed cotton blended fabric with refill rolls designed for use in reusable cotton bags and delivered to customers in bulk with refill rolls. Refill rolls can be placed in tough paper tube canisters that are compostable and made up of 98% post-consumer recycled material, or smaller reusable cotton bags for soft-pack wipes, according to the manufacturer, Earthly.

BAWDY ‘butt’ sheet masks are made of 100% natural, cruelty-free, plant-based ingredients designed to improve skin appearance and texture. Non-gender product versions include a plant-based hydrating and toning moisturizing mask, a marine algae firming/illuminating mask, a retexturing and detoxifying mask, and a citrus brightening/rejuvenating mask. BAWDY.Beauty states they are the inventor of the butt skin beauty category.

Plastic Free World Conference & Expo 2019 will take place from Thursday 27 June to Friday 28 June, at the Kap Europa, Frankfurt Messe, Frankfurt, Germany. To register for this highly focused and solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email

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