Woolworths and TerraCycle to bring Loop platform to Australia to tackle plastic waste

Woolworths and TerraCycle to bring Loop platform to Australia to tackle plastic waste

November 7, 2019
Lloyd Fuller

Australian supermarket chain ditches plastic packages to deliver groceries in TerraCycle‘s re-usable Loop containers

Woolworths has become the first retailer to commit to bringing TerraCycle’s zero-waste reusable packaging solution, Loop, to Australia. Beginning in mid-2021, Australian grocery shoppers will be able to receive products from their favorite brands in reusable containers, delivered right to their doors.

It allows customers to sustainably consume a variety of commonly used products such as washing detergent, shampoo, juice or ice cream in customized, brand-specific, durable packaging that is delivered in a specially designed re-usable shipping tote.

When finished with the product, the packaging is collected or can be dropped back in store, cleaned, refilled and re-used – creating a revolutionary circular shopping system.

Loop is one of the first projects to kick off a long-term partnership agreement between Woolworths and TerraCycle in a commitment that aims to tackle plastic waste in Australia by finding solutions for ‘difficult-to-recycle’ packaging and products.

“Our customers are increasingly telling us they want products that are good for them, and good for the planet,” said Alex Holt, Woolworths general manager of Quality, Health & Sustainability. “We are pleased to be working with innovative partners like TerraCycle to lead the way in offering new and cutting-edge solutions to cut down on plastic waste. Helping bring Loop to Australia is a further step in our long-term ambition to reduce our impact on the environment and support a circular economy.”

Loop is the first-ever global platform to partner with major brands and retailers including Procter & Gamble, Unilever, PepsiCo and Nestlé to offer consumers a way to go from disposability to durability with their purchases.

Announced at the World Economic Forum in January this year and launched in May 2019 in New York and Paris, Loop will expand to markets in the UK, Canada, Germany, Japan and now Australia to become a truly global movement.

“Woolworths is the perfect partner to bring Loop to Australia, due to its operational scale and commitment to environmental sustainability,” added Anthony Rossi, Loop vice-president, Global Business Development. “Together we will help eliminate the idea of waste and bring a better product experience to consumers.”

Launching the Loop partnership in Sydney last week, the Minister for Industry, Science and Technology, Karen Andrews, praised Woolworths. “I congratulate Woolworths for showing the initiative to embrace a recycling solution that will significantly reduce its waste packaging,” she said. “TerraCycle is a global leader in recycling innovation. This partnership with TerraCycle to roll out Loop nationally sets a great example for other businesses.

“It is vitally important that both governments and the private sector play their part in reducing waste and embracing recycling solutions. I look forward to other businesses adopting similar initiatives.”

Woolworths is now asking customers to register their interest to be involved in the initial Loop trial. Supplier partners looking to participate should also get in touch with their relevant business partner within Woolworths.

Plastic Free World Conference & Expo 2020 will take place at Cologne Messe, Germany, on Tuesday 16 June and Wednesday 17 June. To register for this highly focused, solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email peter@trans-globalevents.com

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