Is this UK supermarket edging towards plastic-free shopping?

Is this UK supermarket edging towards plastic-free shopping?

May 24, 2019
Press Release: Morrisons

Supermarket Morrisons is making a massive change to its fruit and veg aisles

Morrisons has claimed it will become the first UK supermarket to roll-out plastic free fruit and veg areas in many of its stores. Customers will be able to choose from up to 127 varieties of fruit and veg – and buy them loose or put them into recyclable paper bags.

The move follows a 10-month trial in three Morrisons stores in Skipton (North Yorkshire), Guiseley (West Yorkshire) and St Ives (Cornwall) where the amount of loose fruit and veg bought by customers increased by an average of 40%. The new ‘buy bagless’ fruit and veg shelves are expected to result in a similar switch from bagged to loose – saving an estimated three tonnes of plastic a week, equating to 156 tonnes a year.

Customers will see an entire section of the fruit and veg department with no plastic. There will be a neighbouring section where customers can still buy packaged veg, if they choose. When customers buy loose fruit and veg, they can either take them through the checkout loose or bag them in Morrisons recyclable paper bags.

“Many of our customers would like the option of buying their fruit and veg loose,” commented Drew Kirk, fruit and veg director. “We’re going back to using traditional greengrocery and we hope customers appreciate the choice.”

This is the latest announcement from the supermarket chain – which made changes that will remove 9,000 tonnes of unnecessary or problematic plastic each year. This figure includes 174 million plastic produce bags removed from fruit and veg aisles, and 600 tonnes of unrecyclable polystyrene removed from branded food and drink products. A further 1,300 tonnes of plastic will be removed as a result of the launch of paper carrier bags this month.

The loose fruit and veg areas will be rolled out in 60 Morrisons stores during the course of 2019. They will then continue to be introduced as part of the supermarket’s ongoing store refurbishment program UK-wide – saving even more plastic over time.

Plastic Free World Conference & Expo 2019 will take place from Thursday 27 June to Friday 28 June, at the Kap Europa, Frankfurt Messe, Frankfurt, Germany. To register for this highly focused and solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email peter@trans-globalevents.com

 

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