The Fashion Awards 2020 trophy designed by Parley for the Oceans

The Fashion Awards 2020 trophy designed by Parley for the Oceans

December 1, 2020
Press Release: British Fashion Council

The British Fashion Council (BFC) has recently worked with Parley for the Oceans, who commissioned 3D-printing design specialist Nagami to create a trophy made out of Parley Ocean Plastic, for The Fashion Awards 2020, which this year was staged virtually on 3 December

The trophy represents the BFC and Parley’s commitment to encourage positive change within the fashion industry, their efforts to help raise awareness and transparency to promote a more responsible future and encourage the dialogue on environmentally conscious design. The trophy spotlights the necessity of creative collaboration and eco-innovation, essential to overcome the current global crisis.

“We are honored to be given the opportunity by the British Fashion Council to create this year’s Fashion Awards trophy with our partner Nagami – it’s a trophy that stands as a symbol of change and has a direct impact,” said Cyrill Gutsch, founder and CEO, Parley for the Oceans. “The fashion community can drive the movement – we can create super trends. Purpose is the new luxury; survival and future materials is the super trend. Together we can bring change and help protect the most fragile ecosystems, the oceans and our planet.”

“This project underlines the importance of a radical shift in the way we produce, not only contributing to the reduction of plastic waste in our coastlines by using Ocean Plastic, but also doing it with an incredibly compact, clean and sustainable solution: 3D Printing,” added Manuel Jimenez Garcia, founder and CEO of Nagami. “We are proud of joining Parley’s mission on protecting our oceans, and demonstrate that eco-innovation and technology can certainly help us navigating towards a more sustainable future.”

Ocean Plastic is a premium material created from upcycled plastic waste recovered from remote islands, waters and coastlines by the Parley Global Cleanup Network. Ocean Plastic was invented to catalyze change in response to marine plastic pollution and the destruction of our oceans. It is a catalyst for the material revolution and helps fund initiatives of Parley’s Ocean Plastic Program focused on: direct impact, communication and education, eco-innovation, and research and development. Each Trophy is made from the equivalent of approximately 75 intercepted plastic bottles.

Earlier this year, Gutsch joined the BFC Advisory Board and the Institute of Positive Fashion (IPF) Steering Committee. To reciprocate the partnership, Caroline Rush, BFC Chief Executive joined the Advisory Board of Parley for the Oceans, creating a long-term partnership between the two organizations to encourage positive change within the fashion industry. The result of this partnership will involve proactive projects for students, education and mentoring, with Parley providing dedicated missions for the BFC and the IPF networks, which will in return help raise awareness for ocean conservation. In line with the IPF environment pillar’s initial focus on reducing waste, the organizations will support Parley on a campaign to phase out single-use plastics as part of its commitment to Parley AIR (Avoid. Intercept. Redesign.), Parley’s strategy to end marine plastic pollution.

Plastic Free World Conference & Expo 2021 will be co-located with The Greener Manufacturing Show and will take place at Cologne Messe, Germany, on Wednesday 16 June and Thursday 17 June 2021. Registrations for this highly focused, solutions-driven event will open in early 2021. For sponsorship and exhibition opportunities, please email peter@trans-globalevents.com

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