TENCEL Luxe collaborates with Red Carpet Green Dress to unveil sustainable eco-couture textiles and custom-made gowns for Oscars 2020

TENCEL Luxe collaborates with Red Carpet Green Dress to unveil sustainable eco-couture textiles and custom-made gowns for Oscars 2020

February 18, 2020
Press Release: Lenzing Group

To continue its effort to promote sustainability and expand impact within the global fashion industry, this year, TENCEL Luxe joined hands with Red Carpet Green Dress (RCGD), a global organization that aims to promote sustainable designs within the fashion industry, to unveil an Oscars 2020 campaign by debuting a range of eco-couture textiles

RCGD had delivered its noteworthy Oscars red carpet design initiative with the Annual Academy Awards for over a decade and had dressed many Hollywood celebrities and talents in sustainable formal wear. The inaugural collaboration between RCGD X TENCEL Luxe will further drive a game-changing solution to the fashion world, particularly in red carpet designs, which often lacks a comprehensive range of natural material solutions.

The RCGD X TENCEL Luxe textiles were unveiled at the 92nd Academy Awards as couture gowns and was worn by three of the campaign’s talent ambassadors, showcasing to the world of elegance and power of eco-couture at the same time.

“When we started the Red Carpet Green Dress journey 10 years ago, the hunt for textiles was both challenging and a cause for reflection,” shared Suzy Amis Cameron, founder of RCGD. “Sustainable fabrics were just not easy to find, and even with dedicated resources, finding the right fabric for an Oscars-worthy gown nearly proved impossible. Fast-forward 10 years and sustainable fashion has become the mainstay we always knew it would.”

“We are thrilled that more world-leading organizations are taking a bigger stride to promote sustainability and will continue to work closely with industry partners to not only drive sustainability in day-to-day fashion, but also in haute-couture and red carpet looks,” added Harold Weghorst, vice president of Global Brand Management, Lenzing.

This is only the first wave of the RCGD X TENCEL Luxe partnership, as the company is eager to work with RCGD beyond the red carpet to create a greater industry movement that will set revolutionary milestones for sustainable textiles and eco-couture.

Staying on the subject of TENCEL Luxe, Lenzing has announced that it has completed the second pilot production plant announced in May 2018 for the innovative filament yarn. Construction of the facility at the Lenzing site involving investments of €30 million could be concluded on schedule and within budget after 20 months of intensive work. The new pilot production line, which was put into operation in the middle of December 2019, gives Lenzing sufficient capacity for commercial programs and further application development.

The properties of the fine filament yarn can be compared to those of silk due to its airy feeling on the skin and the matte finish. At the same time, TENCEL Luxe also stands out due to its extensive strength and high level of environmental compatibility. As highlighted at the Oscars, it is perfectly suited for very fine fabrics and as a blending partner for silk, cashmere and wool. For example, it can be used for making blouses and shirts, dresses, scarves, ties and the inner lining of suits.

“Many luxury brands have already realized what opportunities they would have by using this yarn made of the renewable raw material wood,” commented Stefan Doboczky, CEO of the Lenzing Group. “The second pilot plant enables us to further press ahead with opening up new areas of application in collaboration with our customers.”

Plastic Free World Conference & Expo 2020 will take place at Cologne Messe, Germany, on Tuesday 16 June and Wednesday 17 June. To register for this highly focused, solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email peter@trans-globalevents.com

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