Sweden to become the first country worldwide where all Coca-Cola plastic bottles will be made from 100% recycled material

Sweden to become the first country worldwide where all Coca-Cola plastic bottles will be made from 100% recycled material

December 3, 2019
Press Release: Coca-Cola Sweden

Coca-Cola Sweden has announced that, from 2020, it will make all of its plastic bottles from 100% recycled material, becoming the first country worldwide to do so. The transition will begin in the first quarter of 2020 and includes all plastic (PET) packaging made at Coca-Cola’s bottling plant in Jordbro

By switching to 100% recycled material in its bottles, Coca-Cola will eliminate the use of 3,500 tons of virgin plastic each year in Sweden. This will also result in an annual reduction in CO2 emissions of 25% over pre-transition levels, when the portfolio comprised approximately 40% recovered PET.

The move to 100% recycled plastics for PET bottles includes the brands Coca-Cola, Fanta, Sprite as well as Bonaqua, comprising 40 different variants.

“Plastic is an effective and valuable packaging material and we need to treat it as such, ensuring that nothing goes to waste,” stated Sofie Eliasson Morsink, general manager for Coca-Cola European Partners Sverige. “Coca-Cola Sweden wants to lead the development of a circular economy where all packages are collected so that they can be used again. We are taking a big step as we become the first market in the world to move to 100% recycled plastic for the full PET portfolio that we bottle locally here in Jordbro.

“Coca-Cola has set out global goals to work towards a world without packaging waste, which include the goal to recover a bottle or can for every one that they sell by 2030, and local markets are encouraged to go further and faster wherever they can,” she continued. “In collaboration with local and national partners, as well as through its brand communications, Coca-Cola Sweden wants to encourage all consumers to return all packaging so none of them end up as litter in nature by mistake.

“Sweden is at the forefront in several areas associated with packaging and sustainability,” Eliasson Morsink concluded. “Our deposit and return system, Returpack, is among the best in the world, which is instrumental to our making this transition now. As a large industry player, we have a responsibility to contribute to circular economy within the beverage industry.”

Plastic Free World Conference & Expo 2020 will take place at Cologne Messe, Germany, on Tuesday 16 June and Wednesday 17 June. To register for this highly focused, solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email peter@trans-globalevents.com

 

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