Startup accelerated by Braskem Labs is a global example of the circular economy

Startup accelerated by Braskem Labs is a global example of the circular economy

April 26, 2019
Press Release: Braskem

TriCiclos, trained at Braskem Labs Scale, offers solutions for the circular economy; the startup was awarded at the Davos World Economic Forum, and its co-founder has just been named a COP25 champion

The circular economy is one of the major subjects currently being discussed, mainly among companies, governments, and entities – and it was precisely for this reason that the startup TriCiclos, a participant in the 2018 edition of Braskem Labs Scale, Braskem’s acceleration program, won at the Davos World Economic Forum the ‘The Circulars 2019’ award in the ‘DellaGood’ category, one of the world’s most important in circular economy.

In December 2019, in Chile, the country where the company originated, the next UN summit on climate change will feature Gonzalo Muñoz, CEO and co-founder of TriCiclos, as a COP25 champion. His role will be to advise the Chilean Minister of the Environment and chairperson of the event, Carolina Schmidt, and to participate in meetings, talks, appointments, etc. Muñoz is the first person from the private sector to take up the position, which means a lot for the circular economy, whose premise is the redesign of products and business models, thus being extremely dependent on the articulation with the consumption goods industry.

The company, established in 2009, was founded with the goal of working to balance the three cycles (social, environmental, and financial). Currently, its parent company is divided between Chile and Brazil and already features operations in other Latin American countries, as well as being the first company outside of North America to have the ‘B’ Certification, aiming at social and environmental development in its business model.

“Our goal is to seek solutions to reduce waste generation, carrying out a more sustainable management of the product life-cycle,” said Daniela Lerario, CEO of TriCiclos. “That way, we can revolutionize the concept of recycling in the world. Being recognized in Davos means that we are on the right path, which we intend to follow.”

The company created and operates the points for voluntary and incentive receipt of recyclable materials, called Clean Points, which comprise collection and sorting centers for up to 20 types of materials (such as polyethylene, polypropylene, PET, and glass), which, after collection, are transported for recycling. At these sites, members of partner recycling cooperatives – service providers trained by TriCiclos – teach consumers in the correct way to dispose of each material and why this is necessary. There are eight Clean Points available in the state of São Paulo, one in Rio de Janeiro, and 70 in Chile.

“Braskem Labs aims to accelerate companies that have a positive social impact by helping people develop their ideas in search of a more sustainable world,” said Luiz Gustavo Ortega, sustainable development manager at Braskem. “Startups such as TriCiclos are of enormous value to improving sustainability in the plastics chain.”

Furthermore, TriCiclos’ focus in Brazil is on B2B, seeking to help companies in reformulating their businesses, considering all processes, logistics and, mainly, developing packaging and products that are recyclable, reusable or transformed into new products. In this way, they can have a positive impact not only the chain, but on society as a whole. “We announced in November 2018 a series of initiatives in favor of the circular economy with the aim of engaging the chain for a sustainable cycle of production and consumption, contributing to the expansion of recycling and reinforcing our efforts in the development of new technologies and business models that favor the reuse of plastic. We were very pleased to exchange experiences with TriCiclos, joining forces in this cause,” added Ortega.

Lerario, however, pointed out that the biggest challenge today is for the population to change their way of thinking when it comes to discarding. “We consumers have to be aware of the purchases we make, the waste we generate, and the waste process that we are used to, which is often wrong. We will only be able to improve waste generation and the contamination of the environment when each citizen becomes aware of their role in this cycle,” she concluded.

Plastic Free World Conference & Expo 2019 will take place from Thursday 27 June to Friday 28 June, at the Kap Europa, Frankfurt Messe, Frankfurt, Germany. To register for this highly focused and solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email

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