Soccer pitch made using plastic cups unveiled in Sochi, Russia

Soccer pitch made using plastic cups unveiled in Sochi, Russia

April 9, 2019
Press Release: Budweiser

Budweiser has unveiled an eco-conscious new sports facility in Russia with pitch made from plastic cup waste

The self-titled ‘King of Beers’, Budweiser, has raised the curtain on a soccer pitch made from recycled plastic ‘Bud’ cups that were retrieved from FIFA World Cup matches that took place in Sochi, Russia, in 2018. The cups were collected at arenas and at the FIFA Fan Fests after last summer’s tournament and have been used to create the new sports facility, which will be known as the ‘Budweiser ReCup Arena’.

More than 3.2 million Budweiser Red Light Cups were used during the recent FIFA World Cup, many of which fans took home as souvenirs.

Together with the 2018 FIFA World Cup Local Organising Committee, Budweiser collected and recycled the Red Light Cups that were binned and used 50,000 of them to create an innovative, wear-resistant colored coating for a new 65x42m pitch.

Local football fans in the Sochi area will soon be invited to the first-ever match on the red and white pitch – The World Cup REplay. Budweiser believes the event furthers its commitment to sustainability, with the brand recently pledging that every single bottle of beer it brews will be powered with renewable electricity by 2025. Indeed, ‘100% Renewable Electricity’ symbols are being added to Budweiser packaging in markets such as the USA and the UK, where this has already been achieved.

Plastic Free World Conference & Expo 2019 will take place from Thursday 27 June to Friday 28 June, at the Kap Europa, Frankfurt Messe, Frankfurt, Germany. To register for this highly focused and solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email peter@trans-globalevents.com

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