SC Johnson to open another collection center in Bali after Twitter campaign

SC Johnson to open another collection center in Bali after Twitter campaign

March 11, 2019
Marcia González

A wave of Tweets turns the tide to stop ocean plastic

Following more than 20,000 tweets and retweets from people sharing their support for reducing ocean plastic, household cleaning supplies manufacturer SC Johnson has stuck by its pledge to build an additional recycling center in Indonesia. This follows a campaign last week that saw the company challenge social media users around the world to tag #SocialPlastic or #SCJRecycles in their posts. The challenge engaged more than 150 million people, raising awareness of the rapidly growing ocean plastic crisis.

“The energy and dialog that we have seen since announcing this challenge has been overwhelming,” enthused Kelly Semrau, senior vice president – Global Corporate Affairs, Communication and Sustainability at SC Johnson. “We are proud to help inspire so many new environmental champions, and spur conversation about the importance of recycling and the impact of social plastic.”

SC Johnson will build this new recycling center through its ongoing partnership with Plastic Bank in Indonesia. The company has already sponsored eight recycling centers in the country, increasing the infrastructure that helps stop plastic from leaking into the ocean and helping reduce plastic pollution. Local community members can bring in plastic for recycling and exchange it for digital tokens, providing increased access to needed resources while encouraging plastic collection and recycling.

“The SC Johnson program is really making traction in Indonesia as it educates people on the value of recycling plastic and transfers that value into the hands of the collectors,” said David Katz, CEO of Plastic Bank.

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