Santa Maria tortillas save plastics with new Flextrus packaging

Santa Maria tortillas save plastics with new Flextrus packaging

October 22, 2019
Marcia González

For a few years now, the owner of the Santa Maria food brand, Paulig, has been working with AR Packaging-owned Flextrus to develop a packaging concept that protects the products while at the same time minimizing their environmental impact

It’s not easy to develop a material to package soft tortilla, especially not Santa Maria’s since its tortillas are made without preservatives. This means they are more sensitive – if not packed in a thoroughly evaluated and optimized packaging they will mould. So, after about 18 months filled with a lot of testing of different lidding films and base webs, the right combination of materials is finally here, according to Plastic Free World Conference 2020 exhibitor AR Packaging.

The new packaging is made of a lidding film based on unbleached paper which is coated with tailored barrier material to secure the shelf life of the tortillas and thereby minimize food waste. The base web is a combination of environmentally sound plastics to ensure product protection with efficient use of material. Since the packaging is now based on paper, a renewable source, the carbon footprint is reduced by 35% in comparison to the former packaging. And substituting plastics with paper means that Santa Maria will reduce its plastic consumption by 150 tons per year.

“We have jointly done a great job to make this happen,” enthused Flextrus sales manager Mattias Söderholm. “Several departments and different areas of expertise have been heavily engaged in the project to make sure to deliver a great packaging for the consumer.”

The now-launched packaging is a great achievement, although both parties are working hard to find an even smarter solution. “This new packaging for our tortilla is an important milestone in our sustainability work,” added Anders Jonebring, R&D Director at Paulig. “However, we continue to strive for even greater, sustainable innovations. We are already investigating solutions that will make our packaging even better. As of now, we celebrate saving 150 tonnes of plastics per year and want to thank our supplier Flextrus for their contribution in making this happen.”

Plastic Free World Conference & Expo 2020 will take place at Cologne Messe, Germany, on Tuesday 16 June and Wednesday 17 June. To register for this highly focused, solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email

Pin It on Pinterest

Share This