PUMA and First Mile to launch collection made from recycled plastic bottles 

PUMA and First Mile to launch collection made from recycled plastic bottles 

March 29, 2019
Marcia González

Bottles destined to pollute the environment finding new lease of life in new sustainable Puma range

German sports giant PUMA is partnering with First Mile to launch a sustainable sportswear collection featuring recycled polyester manufactured using recovered plastic bottles that would have otherwise continued to pollute streets, canals and landfills in low-income communities in Haiti, Honduras and Taiwan.

First Mile supports more than 4,000 people in its collection networks and by using such bottles as a raw material source, the organization has produced more than 300 tons of recycled yarn in 2018 alone.

“Plastic pollution is one of the most pressing environmental problems the world faces today,” commented Adam Petrick, global director of Brand and Marketing for PUMA. “That is why we are very excited to join First Mile and be a part of the solution while supporting low-income communities and transparency in supply chains.”

“We are thrilled to welcome PUMA to join a group of bold, innovative brands leading the way in responsible sourcing,” added Kelsey Halling, director of Partnerships at First Mile. “The PUMA x First Mile collaboration will positively impact lives by giving value to plastic waste.”

To address several environmental and social issues in its supply chain and make the whole company more sustainable, PUMA has set out several targets in its ‘10FOR20’ campaign. On that subject, the sports brand recently announced that its 2020 target for the use of sustainable cotton was reached two years ahead of schedule.

The PUMA x First Mile collection will be in stores in Q1 and Q2 of 2020 and will consist of shoes and apparel featuring utility pockets and outdoor elements.

You will hear from dozens of materials innovators with solutions to create highly sustainable fashion lines at Plastic Free World Conference & Expo 2019. The event will take place from Thursday 27 June to Friday 28 June, at the Kap Europa, Frankfurt Messe, Frankfurt, Germany. To register for this highly focused and solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email peter@trans-globalevents.com

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