Pizza Hut tests new packaging alternative for plant-based pizza

Pizza Hut tests new packaging alternative for plant-based pizza

November 7, 2019
Lloyd Fuller

Pizza Hut plans to test out round industrially compostable delivery boxes from Zume, a pre-molded fiber box designed to be a sustainable alternative to cardboard

Since the beginning of time, pizza boxes were square. Not anymore. At the end of October, Pizza Hut introduced a limited-time test of a plant-based pizza topping served up in a game-changing round pizza box. The test of both innovations took place exclusively at one Pizza Hut location in Phoenix, Arizona, where the pizza company will introduce the new ‘Garden Specialty Pizza’ topped with Incogmeato by MorningStar Farms Italian sausage.

For the innovative packaging, Pizza Hut partnered with Zume, a company pioneering the shift to a more sustainable future of food, to design a way to put a round pizza in a round box. Not only does the round box contain less overall packaging compared to a typical square pizza box, it’s also industrially compostable (where available) and interlocks easily to ensure a smoother delivery. In other words, no pizza insurance policy needed and freed up space in the fridge for leftovers. Following the event in Phoenix, Pizza Hut will look at ways to roll the box out more widely in the near future.

“This revolutionary round box – the result of a two-year journey – is the most innovative packaging we’ve rolled out to date,” said Nicolas Burquier, chief customer and operations officer, Pizza Hut. “The round box was engineered to make our products taste even better—by delivering hotter, crispier pizzas. This box is a win-win – it will improve the pizza-eating experience for our customers and simplify the operating experience for our team members.”

“Pizza Hut is an undisputed leader in its use of technology to deliver on its promise of hot, fast and reliable food,” said Alex Garden, chairman and CEO of Zume, Inc. “We’re thrilled to support Pizza Hut’s packaging efforts to provide its fans with a great pizza-eating experience.”

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