P&G commits to cut Ariel packaging by 30%

P&G commits to cut Ariel packaging by 30%

June 12, 2019
Press Release: Procter & Gamble

Plastic Free World Conference & Expo speaker, P&G, makes new pledge in plastic-reduction strategy

Procter and Gamble (P&G) has committed to a 30% reduction in plastic packaging used by its Ariel and Lenor brands across Europe by 2025. The commitment covers all P&G Fabric care products, is intended to save 15,000 tonnes of plastics compared to 2018 levels and is part of the Ariel brand ambition of saving 50% of resources by 2030.

Starting this summer, Ariel PODS washing tablets will be sold in bags as opposed to round tubs, saving 75% of packaging, according to P&G. P&G is also planning to make 100% of its packaging fully recyclable by 2022, up from the current 80%.

With regards to recycled content, P&G said it was working to drive up demand for recycled materials by increasing the recycled content of laundry detergent Ariel and fabric softener Lenor, which currently stands at up to 25% and 50% respectively.

The move by P&G comes amid increasing public concern over plastic packaging waste and after the European Circular Economy Package last year placed new focus on extended producer responsibility (EPR) to ensure that producers placing products on the market contribute to the cost of treatment at the end of its life. The UK government launched a consultation on EPR in February 2019.

Last year, more than 40 businesses including P&G signed up to a pact to tackle plastic pollution, known as the UK Plastics Pact and coordinated by the Waste & Resources Action Programme (WRAP). “We’re delighted to see P&G make further commitments to tackling plastic packaging waste,” commented Marcus Gover, WRAP chief executive. “Through ‘The UK Plastics Pact’, of which P&G is a founding member, we are working together with business, governments and citizens to transform the way we make, use and dispose of plastic – keeping it in the economy and out of the environment.”

To boost recycling, P&G said that its scientists were also working with the industry on developments such as PetCore Europe perforated sleeves for better recyclability.

“Addressing the plastics issue is everyone’s responsibility, and we’re determined to drive a step towards circularity, so that no plastic from our brands’ packaging finds its way into the oceans or landfill,” said Volker Kuhn, vice president of fabric care at P&G.

Plastic Free World Conference & Expo 2019 will take place from Thursday 27 June to Friday 28 June, at the Kap Europa, Frankfurt Messe, Frankfurt, Germany. To register for this highly focused and solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email peter@trans-globalevents.com

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