Perrier launches ‘The Next Packaging Movement’

Perrier launches ‘The Next Packaging Movement’

February 5, 2020
Lloyd Fuller

French brand Perrier has unveiled ‘The Next Packaging Movement’, a sustainable innovation program to enable leading innovators, experts and changemakers to collaborate around packaging solutions

With its ambitious Next Packaging Movement project, Perrier aims to broaden thinking and deliver actions on the topic of sustainability. The Next Packaging Movement is designed to expand efforts beyond the development of 100% recycled and recyclable packaging. It aims to support innovators and develop solutions that reimagine packaging from sources to end-of-life, with the potential for delivering positive environmental and social impact.

Having announced a call for applications in April 2019, Perrier received approximately 90 submissions from a diverse range of organizations including NGOs, start-ups and researchers from all over the world. The selection process for winning applications was incredibly competitive, weighing key factors such as the breakthrough dimension of the proposed solution, the potential environmental and social benefit and its ability to scale across the sparkling water market and the broader beverage industry.

At the recent 2020 ChangeNOW summit in Paris, Perrier presented the program winners who will bring their innovative solutions to market by 2025. Each will receive technical, operational and financial support, with a minimum of €100,000 per project up to €1 million in total. The winning projects address different aspects of the packaging challenge, ranging from source materials, alternative solutions beyond the bottle and packaging end-of-life. The winners are:

  1. Biotic: a bio-based and biodegradable plastic, produced from agricultural waste while also creating well-paying jobs for women in Africa where the project is based;
    2. Flexikeg & Perrier: an ‘ecollaboration’ to deliver beverages among which water, in an innovative and re-usable flexible keg with the aim to reduce plastic waste and carbon emission;
    3. PlastiSkul: Micro factories for waste transformation, an integrated-approach model mixing low- and high-tech solutions, from waste collection to transformation, that can be implemented in developing countries, with a strong social impact, including an education/training program for local entrepreneurs.

“Perrier has always been a brand that keeps pace with the times, evolving with its consumers and innovating while remaining true to its core values,” stated Philippe Gallard, international business unit director Perrier. “This is why we are proud to invest in these three exciting ideas to accelerate their development. We hope that with The Next Packaging Movement by Perrier we can contribute to a more sustainable future, leading through bold actions and bringing to market innovative projects.”

Plastic Free World Conference & Expo 2020 will take place at Cologne Messe, Germany, on Tuesday 16 June and Wednesday 17 June. To register for this highly focused, solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email peter@trans-globalevents.com

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