PepsiCo goes ‘Beyond the Bottle’ with new, mobile-enabled hydration platform

PepsiCo goes ‘Beyond the Bottle’ with new, mobile-enabled hydration platform

April 26, 2019
Press Release: PepsiCo

Built to reflect how people drink water today, the new hydration platform from PepsiCo is a connected ecosystem that responds to the rise in consumption of low-and-no-sugar drinks as well as heightened focus on plastic’s effect on the environment

As part of PepsiCo’s ‘Beyond the Bottle’ initiatives, a newly introduced hydration platform makes it easier for people to stay hydrated with great-tasting beverages, digitally track their hydration, and help meet the growing consumer demand for more sustainable packaging.

Following PepsiCo’s recent acquisition of SodaStream, the platform is the next step along PepsiCo’s Beyond the Bottle journey, which encompasses ways to deliver beverages without single-use plastic bottles. As the strategy evolves, consumers can expect to see more PepsiCo beverage options delivered without single-use plastic bottles.

The hydration platform is made up of three components: a nice-looking hydration dispenser, a companion, user-friendly smartphone app, and a personalized QR code sticker for reusable bottles that allows consumers to be effortlessly recognized by the dispenser. Reflecting how people now utilize technology and apps to track and personalize every element of their day, this ecosystem also allows users to set their own daily hydration goals and automatically tracks their way to meeting them. Additionally, it tracks their environmental impact with a unique count of plastic bottles saved with each pour as well as over time saves unique preferences (such as favorite flavors and carbonation levels) for future use.

“This new hydration platform is an exciting step in the PepsiCo Beyond the Bottle innovation pipeline,” commented Jim Andrew, executive vice president, SodaStream and Beyond the Bottle Ventures. “This platform is a great example of how we are evolving our portfolio to provide more sustainable options for consumers to get personalized, great-tasting beverages.”

“This new platform addresses a number of trends we’re seeing resonate with consumers, including increasing concern for the environment and preference for refillable bottles, as well as desire for choice and personalization whenever possible,” added Scott Finlow, chief marketing officer of PepsiCo Foodservice. “Now, whether they’re at home, work, or on-the-go, we’ve given people a way to make more sustainable choices throughout their day and achieve their personal hydration goals.”

This year, PepsiCo will launch the platform at select workplaces, universities, and hospitality partners where there is the greatest desire to access still and carbonated water and both sustainable and customizable drink options, with additional locations to follow in the near future.

Plastic Free World Conference & Expo 2019 will take place from Thursday 27 June to Friday 28 June, at the Kap Europa, Frankfurt Messe, Frankfurt, Germany. To register for this highly focused and solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email peter@trans-globalevents.com

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