New Zealand All Blacks join marine pollution fight with adidas Parley launch

New Zealand All Blacks join marine pollution fight with adidas Parley launch

April 3, 2019
Press Release: adidas

adidas and the ‘All Blacks’ collaborate to create perfect green team

Sports brand adidas and the New Zealand rugby team, the ‘All Blacks’, are joining forces in the fight against marine plastic pollution with the release of the first-ever adidas Parley rugby collection made from Parley Ocean Plastic.

The new collection includes two All Blacks Parley training jerseys, a Parley tee, a Parley hoodie and Parley shorts and is the latest line in the adidas x Parley partnership which is aimed at highlighting the environmental impact that plastic waste has on our oceans and harnessing the power of collaboration, eco-innovation and sport to drive solutions. Intercepted and upcycled marine plastic waste is woven into the fabric of the apparel, spinning the threat into thread.

The training jersey even features a special themed design – a hoop graphic based on a breaking wave to link the jersey back to the oceans.

The new training apparel will be worn by the All Blacks during this year’s Investec Rugby Championship and is now available for fans to buy.

“True to the ethos of the adidas x Parley partnership, the All Blacks collection has been designed to create change,” commented Matthew Fielding, adidas category director. “The apparel is made with Parley Ocean Plastic – Parley’s material created from upcycled plastic waste intercepted on beaches and in coastal communities. Parley is helping to combat marine plastic pollution, raise awareness and champion eco-innovative solutions to one of today’s most pressing environmental issues.”

In 2018, several All Blacks received a first-hand briefing on the fast-growing threat of marine plastic pollution when they took part in an educational session with Parley ambassadors on Motuihe Island in Auckland’s Hauraki Gulf, which is a New Zealand Department of Conservation wildlife and nature reserve.

Plastic Free World Conference & Expo 2019 will take place from Thursday 27 June to Friday 28 June, at the Kap Europa, Frankfurt Messe, Frankfurt, Germany. To register for this highly focused and solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email peter@trans-globalevents.com

 

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