Nestlé Pure Life innovation scoops major accolade for recyclability

Nestlé Pure Life innovation scoops major accolade for recyclability

April 11, 2019
Press Release: Nestlé Waters North America

The Institute of Scrap Recycling Industries names Nestlé Waters North America as 2019 Design for Recycling Award winner

​In recognition of its use of recycled plastic – and its product design being centered on recycling – the Institute of Scrap Recycling Industries (ISRI) has named Plastic Free World Conference & Expo 2019 participant Nestlé Waters as its 2019 Design for Recycling (DFR) Award winner. The DFR Award is ISRI’s most prestigious award given annually to the most innovative contribution to products designed with recycling in mind. Nestlé Waters has received the award specifically for the design of its Nestlé Pure Life 700ml bottle made from 100% recycled PET plastic (rPET).

“There are obvious invaluable environmental benefits to using recycled plastics as feed-stock in the manufacturing process to which Nestlé Waters has shown a commitment,” said Robin Wiener, president of ISRI. “On top of that, the design of the labeling process also takes into account improving the quality of the recycling stream. Through every stage of the manufacturing process, Nestlé Waters has shown a clear dedication to designing for recycling, and it is an honor to present them with this year’s award.”

The Nestlé Pure Life’s design also takes into account end-of-life processing, featuring as it does a pressure-sensitive label. Unlike traditional adhesive labels that may not release from the PET flakes during the recycling process, potentially damaging the recycling stream, these new labels will release easily during the wash stage of the recycling process so the material can be used to make new bottles again and again.

“Bottles such as this are the future of recycling, and so to be recognized with this award is particularly significant,” said Fernando Mercé, president and CEO of Nestlé Waters North America. “Made from 100% recycled plastic – and 100% recyclable – this Nestlé Pure Life bottle is proof that a fully circular economy is within our reach. We take great care here at Nestlé Waters to design our packaging with recycling in mind, and we’re proud to have this bottle, from our namesake brand, inspiring consumers to recycle and join us on this journey to take the ‘single’ out of ‘single-use’ plastic bottles.”

Plastic Free World Conference & Expo 2019 will take place from Thursday 27 June to Friday 28 June, at the Kap Europa, Frankfurt Messe, Frankfurt, Germany. To register for this highly focused and solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email peter@trans-globalevents.com

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