Major organizations partner with WWF to tackle plastic waste

Major organizations partner with WWF to tackle plastic waste

May 24, 2019
Press Release: WWF

The World Wildlife Fund is providing an evidence-based guide for companies seeking to employ effective strategies for mitigating plastic waste within their business

While many companies and organizations are committing to curb plastic pollution, some lack a roadmap to follow when implementing these commitments. In response, the WWF has launched a new activation hub, ‘ReSource: Plastic’, to help solve this problem.

WWF estimates as few as 100 companies have the potential to help prevent roughly 10 million metric tons of the world’s plastic waste pollution – if done through industry, private sector and government collaboration. Even more, this number could triple by inspiring a ripple effect across supply chains and industry sectors.

ReSource seeks to tap into this massive potential by helping companies align their large-scale plastic commitments from aspiration to meaningful, measurable action. ReSource will collaborate with industries to ensure a systems-based approach to addressing plastic production, consumption, waste management and recycling as a single system.

“ReSource is designed to identify the concrete changes that will make the biggest impacts in reducing a company’s plastic pollution footprint,” commented Nik Sekhran, chief conservation officer, World Wildlife Fund. “To get closer to our goal of no plastic in nature will take nothing short of transforming the entire value chain. With ReSource, companies now have access to more advanced tools to maximize, measure and multiply their commitments to make this a reality.”

Six of the world’s leading companies, including Keurig Dr Pepper, McDonald’s, Procter & Gamble, Starbucks, Tetra Pak and The Coca-Cola Company have signed on as Principal Members.

“Addressing the plastic problem in our oceans, rivers and land is everyone’s responsibility – including the companies that use much of the plastic in the world today,” insisted Virginie Helias, vice president and chief sustainability officer, Procter & Gamble. “It’s a complex issue with no one-size-fits-all solution, and that’s why we’re so energized by the approach WWF is taking with the ReSource program. It will bring a systems approach in partnership with many stakeholders – common metrics, best practices, accountability – that is much needed to accelerate progress on long-term solutions.”

ReSource is part of WWF’s global No Plastic in Nature campaign to protect the world’s oceans and biodiversity by tackling marine litter and unnecessary plastic consumption.

Plastic Free World Conference & Expo 2019 will take place from Thursday 27 June to Friday 28 June, at the Kap Europa, Frankfurt Messe, Frankfurt, Germany. To register for this highly focused and solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email peter@trans-globalevents.com

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