Lenzing Group utilizes blockchain to ‘green-up’ the textile industry

Lenzing Group utilizes blockchain to ‘green-up’ the textile industry

May 24, 2019
Press Release: The Lenzing Group

Major global fiber producer Lenzing will implement blockchain tech to bring more transparency to its fiber supply chain

The Lenzing Group, a leader in specialty fibers made from the renewable material wood, is to use blockchain technology to support its TENCEL-branded fiber business, ensuring complete transparency and traceability for brands and consumers of its fibers in the finished garment. After evaluating various initiatives, the Austrian company decided to join the platform of the Hong Kong-based technology company TextileGenesis to accomplish this ambition.

Consumers increasingly want to understand the ingredients and suppliers of the products they buy, requesting a new level of transparency and traceability. The supply chain transparency from wood to garment and home textiles will enable all customers and partners to identify TENCEL fibers and the respective wood source in each production and distribution step. Thanks to a QR code on the final garment, consumers will be able to detect the origin of the clothes they intend to buy.

“With LENZING ECOVERO-branded fibers, Lenzing was the frontrunner in physical traceability and is now entering the age of digital traceability,” commented Stefan Doboczky, chief executive officer of the Lenzing Group. “This milestone in transparency is a further strong commitment to sustainability. Together with TextileGenesis, we aim to create an unmatched level of transparency for brands and consumers. With this step Lenzing will further help to green-up the textile industry.”

Lenzing will carry out several pilot tests over the next few months involving partners along the entire value chain. Lenzing expects the platform to be fully operational as of 2020.

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