Largest trial of Ooho seaweed-based packaging planned for London Marathon

Largest trial of Ooho seaweed-based packaging planned for London Marathon

April 16, 2019
Press Release: Lucozade Ribena Suntory

Lucozade Ribena Suntory is setting the pace with recycled bottles at Virgin Money London Marathon

In a double-whammy for plastic pollution, Lucozade Ribena Suntory has announce that all 380ml Lucozade Sport bottles used on course at mass-participation sporting events will be made from 100% recycled plastic. The new bottles will be rolled out for the first time at this month’s Virgin Money London Marathon and prevent approximately 7.8 tonnes of new plastic being produced every year.

In another first, Lucozade Ribena Suntory and London Marathon Events will be operating a closed-loop recycling initiative that will see all plastic bottles on the course in Tower Hamlets, Greenwich, Southwark and Canary Wharf collected, before Lucozade Ribena Suntory then recycles this plastic back into bottles.

Additionally, Lucozade Ribena Suntory will give out 30,000 Lucozade Sport ‘Ooho’ seaweed capsules (the largest Ooho trial run by Lucozade Ribena Suntory to date) and three of the Lucozade Sport stations on course will feature compostable cups.

“We are proud to say that all 380ml Lucozade Sport bottles distributed on course at mass-participation sporting events from now on will be made from 100% recycled plastic,” said Michelle Norman, director of External Affairs and Sustainability. “We’re also delighted to be working closely with the London Marathon Events team to introduce Ooho edible-seaweed capsules and roll out a fully closed-loop recycling process for the Virgin Money London Marathon. These ambitious initiatives mean we can continue to address the global issue of plastic waste and continue to minimise our impact on the environment.”

Plastic Free World Conference & Expo 2019 will take place from Thursday 27 June to Friday 28 June, at the Kap Europa, Frankfurt Messe, Frankfurt, Germany. To register for this highly focused and solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email peter@trans-globalevents.com

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