Kotkamills participates in 4evergreen alliance to boost the contribution of fiber-based packaging in a circular economy

Kotkamills participates in 4evergreen alliance to boost the contribution of fiber-based packaging in a circular economy

December 3, 2019
Press Release: Kotkamills

Cepi, the European association that represents the paper industry, including major player Kotkamills, has announced a new alliance called ‘4evergreen’, the aim of which is to boost the contribution of fiber-based packaging in a circular and sustainable economy that minimizes climate and environmental impact

A new alliance called ‘4evergreen’ will increase awareness about the benefits of fiber-based packaging materials, advocate for EU legislation supporting product design for recyclability and call for the development of optimized collection systems and appropriate recycling infrastructures.

The rise of environmental awareness and consumer concerns, as well as the increase of packaging focused regulation, such as the Single Use Plastics Directive, have helped companies to accelerate the development of alternative packaging materials including fiber-based packaging with a view to helping consumers make more climate-friendly choices.

4evergreen was created as a forum to engage and connect industry members from across the fiber-based packaging value chain, from paper and board producers to packaging converters, brand-owners and retailers, technology and material suppliers, waste sorters and collectors.

“Fiber-based packaging can be a game-changer for material substitution”, says Eija Hietavuo, chairwoman of 4evergreen and senior vice president Sustainability Stora Enso Consumer Board. “Our common goal is to deliver a holistic approach to optimize the sustainability and circularity of the fiber-based packaging’s life-cycle.”

“Kotkamills launched the Game Changer concept for fully recyclable water-based dispersion Barrier Boards nearly two years ago,” added Saila Kettunen, business unit director, Barrier Boards of Kotkamills. “Recycling as a value-creating end of life for board products is among our main focuses. Our collaboration in the 4evergreen alliance provides the way to easy and increasing recycling of paperboard products.”

“The time to act is now!” commented Jori Ringman, director general at Cepi. “Our industry already has a strong track record in environmental performance and recycling, but our ambition is higher. We are driving a system-wide shift to transition to the next level of circularity and climate resilience. 4evergreen will be the place for the whole industry value chain to co-create and collaborate for a change.”

The first 4evergreen alliance members include Nestlé, Danone, Stora Enso, Smurfit Kappa, Sappi, Metsä Board, UPM, Mayr-Melnhof Group, Reno de Medici, Kotkamills, Ahlstrom Munksjö, International Paper, BillerudKorsnäs, Huhtamäki, SEDA, SIG Combibloc, Tetra Pak, Elopak, Walki, Schur Group, Cardbox Packaging, Firstan Ltd, Westrock, Leonhard Kurz Stiftung & Co KG, Graphic Packaging International, ÅR Packaging, MARS, Baumer hhs GmbH, Van Genechten Packaging Group. The alliance is welcoming more organizations to join the collaboration.

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