Indian fashion giant launches fabric made from landfill PET bottles

Indian fashion giant launches fabric made from landfill PET bottles

April 10, 2019
Press Release: Reliance Industries

India’s Raymond Group and Reliance Industries team up on green fabrics

One of India’s leading fashion and textile manufacturers/retailers, Raymond Group, has announced the Ecovera fabric range, which as its name would suggest is an eco-friendly alternative manufactured with R|Elan from Indian conglomerate Reliance Industries Ltd (RIL).

R|Elan ‘GreenGold’ is a highly sustainable fiber, produced using recycled post-consumer waste PET bottles. Almost one million PET bottles will be retrieved from landfills in the production of Ecovera. “We as an organization are known for innovations in manufacturing top-quality fabrics using both natural and man-made fibers,” commented Sudhanshu Pokhriyal, president, Textiles at Raymond. “In our endeavour to create eco-friendly, sustainable fabrics, R|Elan GreenGold is a perfect choice to produce fabrics that have multiple qualities with superior handle and lustre. It is also a step toward achieving our goal of making our organization sustainable and environment-friendly.”

RIL’s petrochemicals business is committed to circular economy, recycling and waste reduction, its aim being to make the Indian textile and fashion industry a leader in practising these concepts. R|Elan products will provide consumers next-generation fabrics that are in line with the latest fashion trends while also fulfilling their lifestyle needs.

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