Hugh Fearnley-Whittingstall visits Sirane for new BBC series of War on Plastics

Hugh Fearnley-Whittingstall visits Sirane for new BBC series of War on Plastics

January 20, 2020
Press Release: Sirane

Last week, Plastic Free World Conference & Expo exhibitor Sirane welcomed the TV cameras into its Telford headquarters, with filming taking place ahead of the second series of BBC One’s War on Plastics

Presenter and environmental campaigner Hugh Fearnley-Whittingstall interviewed managing director Simon Balderson and other members of the Sirane team as he discovered more about our range of sustainable packaging solutions, which includes plastic-free.

“Sirane’s constantly innovating, and the environment is at the forefront of a lot of our thinking,” said Balderson. “Plastics – and perhaps more specifically removing plastics where possible – is the hot-topic. The War on Plastics team were keen to find out more about our plastic-free packaging within our Earth Packaging range. Filming took place for most of the day, and we’re looking forward now to seeing the programme aired.”

BBC One’s first series of War on Plastics – presented by Fearnley-Whittingstall and Anita Rani – was aired in June 2019. The episode filmed last week is scheduled to be shown in April.

Sirane’s Earth Packaging range includes the company’s award-winning plastic-free packaging ‘Earthpouch’ – a paper-based solution with a heat-sealable coating, which is preformed into a stand-up pouch, along with a flow-wrap film Earthfilm.

The Earthpouch/Earthfilm is perfect for a range of dry and moist products – including granolas, seeds and snacks, confectionery, porridge oats, grains, health/diet supplements, pet foods, chocolate and more. There are also a growing number of customers from non-food companies using the products.

Sirane is one of many companies returning for the second edition of Plastic Free World Conference & Expo, taking place in Cologne on 16-17 June 2020.

Plastic Free World Conference & Expo 2020 will take place at Cologne Messe, Germany, on Tuesday 16 June and Wednesday 17 June. To register for this highly focused, solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email

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