H&M sets ambitious sustainability targets and signs up to the Global Commitment

H&M sets ambitious sustainability targets and signs up to the Global Commitment

March 19, 2019
Marcia González

Swedish fashion giant H&M Group is yet another signatory to the New Plastics Economy Global Commitment, backed by the Ellen MacArthur Foundation

“Plastic waste is a challenge that no single brand can solve on its own,” the company noted in a statement. “Instead, a systemic change tackling the root causes is required. We need to work together to make a transition towards a circular economy for plastics – in which plastics never become waste – a reality.”

As part of this, H&M has pledged that it will aim for its business to be 100% circular and renewable in the not-too-distant future, taking a circular approach that covers its entire value chain. According to the company, that will encompass “how we design, what materials we use and the production process, not only for our products but also for the packaging we use to protect our products”.

“With the New Plastics Economy Global Commitment, business and governments are aligned making it possible for us to act as one voice, which is an important step in the right direction,” commented Cecilia Brännsten, head of Environmental Sustainability at H&M Group.

The Spring 2019 report on the New Plastics Economy Global Commitment was released last week and while some companies have been transparent about their global plastic output volumes, all have laid down in writing, some comprehensively, what they are doing in terms of plastic-reduction goals and how they intend to achieve them. In this regard, H&M has committed to take action to eliminate problematic or unnecessary plastic packaging through innovation, redesign and plastics reduction by 2025. Additionally, it will move from single-use plastic towards reuse models by 2025 while also pledging to have 100% of plastic packaging to be reusable, recyclable or compostable by the same year. And finally, it has set an ambitious 2025 recycled content across all plastic packaging that it uses.

Plastic Free World Conference & Expo 2019 will take place from Thursday 27 June to Friday 28 June, at the Kap Europa, Frankfurt Messe, Frankfurt, Germany. To register for this highly focused and solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email peter@trans-globalevents.com

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