Henkel extends partnership with Plastic Bank
Henkel extends partnership with Plastic Bank
December 3, 2019
Press Release: Henkel
Henkel, a recently confirmed exhibitor at Plastic Free World Conference & Expo 2020, has extended its collaboration with the social enterprise Plastic Bank for another five years, the company has revealed in a statement
Following the achievements of the partnership launched in 2017, Henkel will support ongoing Plastic Bank projects in Haiti, the Philippines and Indonesia and significantly contribute to developing an infrastructure of more than 400 Plastic Bank collection points in Egypt. Alone in 2020, Henkel will integrate more than 600 tons of the recycled material – called ‘Social Plastic’ – in its product packaging.
As part of its commitment for a circular economy and against plastic waste in the environment, Henkel was the first global consumer goods company to partner with Plastic Bank. The joint goal is to reduce plastic waste in the oceans while improving the lives of people in poverty – especially in countries that lack waste management infrastructure. At dedicated centers, the local population can return collected plastic waste and exchange it for money, goods or services. This material is then integrated back into the plastic value chain as Social Plastic.
Since the start of the collaboration, Plastic Bank opened additional collection centers in Haiti. Furthermore, Henkel helped the organization to establish a supply chain to ensure the collected plastic waste can be processed and recycled to finally be integrated back into the value chain. Earlier this year, Henkel launched a range of Beauty Care and Laundry & Home Care products with packaging including up to 50% Social Plastic. In total, more than 200 tons of Social Plastic have already been processed by Henkel. This milestone received external recognition. For example, Henkel received Packaging Europe’s ‘Best Practice’ Sustainability Award and Ecovia’s ‘Sustainable Beauty Award’ in the ‘Sustainable Packaging’ category.
The extended partnership, backed by Henkel’s consumer goods businesses Beauty Care and Laundry & Home Care, continues to focus on two aspects: further increasing the integration of Social Plastic in the company’s product packaging and scaling up Plastic Bank’s global footprint to prevent plastic waste ending up in oceans or waterways; and to provide opportunities for people in need.
Henkel will support Plastic Bank in further enhancing the availability and integration of Social Plastic as a resource for packaging. Through establishing a collection ecosystem in Egypt, Plastic Bank expects to reach an additional collection capacity of up to 5,000 tons annually – this corresponds to up to one billion bottles over the five year-period.
“Plastic Bank creates a value chain that contributes to a better world,” said David Katz, CEO of Plastic Bank. “Our partnership with Henkel is a good example of what can be achieved by joining forces and we are delighted about our extended collaboration. Together we can create true added value by tackling the waste problem in a holistic approach while at the same time helping people in need.”
“The cooperation with Plastic Bank helps us to pursue our strategy to implement more recycled plastic into our product’s packaging while ensuring a steady income for the collectors”, says Jens-Martin Schwärzler, executive vice president and responsible for Henkel’s Beauty Care business. “The partnership with Plastic Bank also enables us to match our consumer’s desires to apply environmental consciousness into their daily lives.”
“Since joining forces about two years ago, we’ve been working closely to avoid plastic ending up in the ocean and improve the lives of people in poverty – particularly in countries without effective waste management infrastructure,” says Bruno Piacenza, executive vice president and responsible for Henkel’s Laundry & Home Care business.
The partnership with Plastic Bank is part of Henkel’s various activities to foster a circular economy and to promote sustainable packaging solutions. The company has set itself specific packaging targets to promote a closed loop for plastic: By 2025, all packaging will be recyclable, reusable or compostable and the proportion of recycled plastic in the packaging of consumer products in Europe will rise to 35%. Already today, many product packaging already consists of 100% recycled plastic.
Plastic Free World Conference & Expo 2020 will take place at Cologne Messe, Germany, on Tuesday 16 June and Wednesday 17 June. To register for this highly focused, solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email email@example.com