Henkel and TerraCycle team-up to help keep Canada clean

Henkel and TerraCycle team-up to help keep Canada clean

April 11, 2019
Press Release: Henkel

Canadian consumers who recycle Sunlight and Purex plastic detergent pouches can earn points, redeemable for donation opportunities

Henkel has partnered with TerraCycle to create a free recycling program throughout Canada for Henkel’s Sunlight and Purex brand plastic detergent pouches. Now when purchasing the  pouches and recycling the empty containers through the program, consumers can earn TerraCycle points redeemable for charity gifts or converted to cash and donated to the non-profit, school or charitable organization of their choice.

“This partnership is part of our commitment that, by 2025, 100% of Henkel’s packaging will be recyclable, reusable or compostable,” said Mario Altan, general manager Henkel Canada

“Henkel is giving their customers the opportunity to divert waste from landfills by offering them a way to responsibly recycle their plastic pouches,” added Tom Szaky, TerraCycle CEO and founder.

As well as this new Sunlight and Purex program, Henkel has been partnering with TerraCycle since 2016. Its Adhesive Technologies business unit launched a partnership with TerraCycle for customers in the USA, making it possible for them to recycle their used adhesives packaging instead of sending them to a landfill or incinerator. Teams from Henkel and TerraCycle worked together to develop a process that deactivates the adhesive, making it easier to remove from the plastic packaging. This material is then melted and turned into pellets that can be used to manufacture new products – from trash cans to park benches and outdoor furniture. Henkel was the first adhesive technologies company to offer this type of recycling program.

Plastic Free World Conference & Expo 2019 will take place from Thursday 27 June to Friday 28 June, at the Kap Europa, Frankfurt Messe, Frankfurt, Germany. To register for this highly focused and solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email peter@trans-globalevents.com

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