evian bursts the bubble of plastic pollution with in-home (re)new appliance

evian bursts the bubble of plastic pollution with in-home (re)new appliance

April 26, 2019
Marcia González

Evian’s answer to wasteful plastic bottles is a smart water dispenser

evian has unveiled evian (re)new, an in-home water appliance that provides consumers with the unique purity of evian natural mineral water at home from the source yet with a significant reduction in plastic packaging.

Reinventing the way evian natural mineral water is delivered directly to consumers, the collapsible five-liter ‘bubble’ surrounding the water incorporates new-generation design thinking that leverages the physics of materials. The thin and light ‘bubble’ of evian water is 100% recyclable and made from a 100% recycled plastic (rPET) skin that contracts when the natural mineral water is consumed, in doing so taking on a new shape after each use. In fact, the innovation uses 66% less plastic than a 1.5-liter evian bottle.

The introduction of the in-home evian water appliance is the latest move from the Danone-owned company in its journey to become a circular brand by 2025 and will build on its ambition to be carbon-neutral by 2020.

“At evian, we owe everything to nature and are committed to a healthy planet,” explained Patricia Oliva, evian global brand vice president. “This will only be achieved by new ways of thinking and of doing business. And this is why we’re challenging ourselves to reinvent new ways to provide evian natural mineral water to consumers. This unique bubble design represents a breakthrough in design thinking which brings the purity of evian natural mineral water from the source to the home in a more circular way.”

“I’ve always been inspired by great design and how it can shape our lives, which is why I’m excited to see evian pushing the boundaries with the design of this disruptive new product that will transform the way we drink evian water at home,” added Virgil Abloh, evian creative advisor for Sustainable Innovation Design, who has endorsed the project.

Consumers will be able to order evian at the touch of a button on the base of the appliance, which is connected to the evian (re)new app. The app is able to track the amount of water consumed and notify the user when a re-fill is needed. The effortless ecommerce offering provides a free, connected experience meaning consumers will never be without the unique purity of evian natural mineral water.

evian (re)new will launch as part of an initial pilot in Paris and London in May this year with 200 selected consumers who – along with Virgil Abloh – will help evian test and learn ahead of wider product launches in the future.

Commenting on the pilot phase, Patricia Oliva added: “We are inviting consumers to join a community of early adopters who will be an extension of our innovation team, helping us to co-create this solution. Together we will fine-tune evian® (re)new with a view to bringing a scalable and circular solution to market.”

This latest advance is a further example of the brand’s 2025 commitment to circularity following the launch of the evian by Virgil Abloh SOMA bottle earlier in 2019, a refillable glass bottle and ideal on-the-go accessory to use with evian (re)new.

In January 2018, evian announced it will make all of its plastic bottles from 100% recycled plastic by 2025, a move that will see the natural mineral water brand adopt a ‘circular approach’ to its plastic usage, where plastic is kept within the economy and out of nature.

Plastic Free World Conference & Expo 2019 will take place from Thursday 27 June to Friday 28 June, at the Kap Europa, Frankfurt Messe, Frankfurt, Germany. To register for this highly focused and solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email peter@trans-globalevents.com

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