Eastman partners with C.L.A.S.S. to support circular economy

Eastman partners with C.L.A.S.S. to support circular economy

March 13, 2019
Marcia González

The maker of the biobased Naia is to participate in global hub focused on smart fashion

Specialty materials provider Eastman, the maker of sustainably sourced Naia cellulosic yarn, has announced a new partnership with Milan-based C.L.A.S.S. (Creativity Lifestyle And Sustainable Synergy) in the wake of Première Vision Paris (PV), the international apparel textile exhibition, where Naia showcased over 100 new on-trend fabrics from over 20 partner mills.

Naia joins C.L.A.S.S. to support the fashion industry’s shift toward the ‘circular economy’, the economic model characterized as a collective awareness of social and environmental values throughout the fashion ecosystem.

“Responsible innovation means embracing new business models and encouraging businesses to take a broader approach at all phases of fashion creation to ensure that environmental responsibility is embedded throughout fashion development and production,” said C.L.A.S.S founder Giusy Betoni.

With Naia, Eastman integrates sustainability and fashion in a way that supports the circular economy by providing designers with a viable eco-conscious choice of material. Made from bio-based wood pulp, Naia is a prime example of responsible innovation, because it is sustainably sourced and has inherent luster and a silky hand that create comfortable, luxurious fabrics.

Naia is made with wood sourced from sustainably managed pine and eucalyptus plantations and forests and has recently been certified as biodegradable in fresh water, having received the OK biodegradable WATER conformity mark from TÜV AUSTRIA. In developing Naia, Eastman takes into account the entire life-cycle, from responsible sourcing to end-of-life disposal.

The yarn is produced in a closed-loop production process where safe solvents and water are recycled and reused, ensuring a low tree-to-yarn carbon and water footprint. Listed on the Higg Materials Sustainability Index, Naia has a smaller environmental impact than fibers such as generic modal, triacetate and viscose.

“C.L.A.S.S. empowers global partners to take steps toward a circular economy,” said Priya Kalsi, Eastman segment market manager of Textiles. “For Eastman, that means providing access to sustainable fabrics featuring Naia for designers and fashion students to foster their creativity.”

Plastic Free World Conference & Expo 2019 will take place from Thursday 27 June to Friday 28 June, at the Kap Europa, Frankfurt Messe, Frankfurt, Germany. To register for this highly focused and solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email peter@trans-globalevents.com

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