Earth packaging proves a huge hit in Frankfurt

Earth packaging proves a huge hit in Frankfurt

October 22, 2019
Marcia González

Earthpouch – Sirane‘s plastic-free compostable food pouch – was on show at Plastic Free World Conference & Expo following a successful first product launch earlier this year

Sirane is an innovative food packaging development-to-manufacture company, with expertise in absorbency and materials science. Its specialisms include bags and pouches, absorbent products, shelf-life extension and dual-ovenable products. Back in June, the company’s award-winning plastic-free packaging ‘Earthpouch’ was a major attraction when the company exhibited at Plastic Free World Conference & Expo 2019.

“If you’re serious about moving away from plastics, then Earthpouch – and many of the other products in our Earth Packaging range – might be exactly what you’re looking for,” suggested Simon Balderson, Sirane’s managing director, who delivered a fascinating presentation at the conference.

Earthpouch is a paper-based solution with a heat-sealable coating, which is preformed into a stand-up pouch. It is available in standard, barrier and high barrier and is perfect for anyone looking to remove unnecessary plastics from their packaging. It’s ideally suited for a range of dry and moist products, including granolas, porridge oats, grains, health/diet supplements and more.

It’s been a big few years for the Earthpouch with some major industry recognition – in 2018 it won a Green Apple Award, presented at the Houses of Parliament, and it also secured first place at the UK Packaging Awards in the Resource Efficient Pack of the Year category. The Earthpouch was also recognized at the Sustainable Food Awards in Amsterdam, where it finished third in the sustainable packaging category. This year, Earthpouch earned official ‘Plastic-Free’ accreditation from A Plastic Planet, allowing customers to apply to use their trust mark, and the company has also received official endorsement from the UK Recycling Association following trials.

“The Earthpouch is a fabulous product and we were honored to receive industry recognition and pick up two top awards,” added Balderson. “Sirane’s constantly innovating, and the environment is at the forefront of a lot of our thinking. Plastics – and perhaps more specifically removing plastics where possible – is the hot-topic, and it’s great that Sirane is able to offer this product.”

Plastic Free World Conference & Expo 2020 will take place at Cologne Messe, Germany, on Tuesday 16 June and Wednesday 17 June. To register for this highly focused, solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email

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