Dove makes industry-leading global plastic commitment

Dove makes industry-leading global plastic commitment

October 22, 2019
Press Release: Unilever

Dove’s new sustainability announcement comes after Unilever revealed plans earlier this month to slash its use of new plastics in half, eliminating more than 100,000 tonnes of packaging by 2025 – making the supplier “the first major global consumer goods company to commit to an absolute plastics reduction across its portfolio”

The Unilever-owned beauty brand Dove has unveiled new initiatives to accelerate the global beauty industry’s progress to address plastic waste. Through a combination of alternative packaging materials, recycled plastic and investing in refill technology, Dove is driving a movement to create a new value for plastics and reduce the volume of plastic it produces.

The amount of virgin plastic Dove will save globally each year would be enough to circle the Earth 2.7 times. New commitments are part of Dove’s 2025 commitment to reduce plastic waste, which will see the brand avoid the use of more than 20,500 tonnes of virgin plastic globally every year. Dove has opted for long-term initiatives rather than one-off limited editions to ensure a greater and sustained impact, which will contribute to Unilever’s recently announced plastics goal.

Plastic waste is one of the biggest global environmental and human health issues we face today: an issue being driven by a linear, single-use consumption model. To be part of the solution in creating a circular plastics economy – one where plastics are reused and recycled – globally Dove is following the ‘no, better, less’ framework:

No plastic: Next year Dove’s beauty bar single packs will be plastic-free globally, and development is underway to replace the plastic outer-wrap of its beauty bar multipacks with a zero-plastic material.

Better plastic: Dove will start to launch new 100% recycled plastic (PCR) bottles where technically feasible, in Europe and North America, by the end of 2019 – across all ranges (Dove, Dove Men+Care, and Baby Dove). Dove continues to search for solutions where recycled plastic is not currently technically feasible, including for caps and pumps.

Less plastic: Dove will leverage the technology behind its new reusable, refillable, stainless steel format deodorant sticks: minim (which was discussed at Plastic Free World Conference & Expo 2019 by Augusto Garzon, Unilever’s global innovation director). This technology minimizes waste by radically reducing the amount of plastic required. The launch date is not yet confirmed, and launch markets are being decided, but work is well underway.

“At Dove, we believe in care that goes further: for our consumers as well as our planet,” said Marcela Melero, Dove Global Skin Cleansing vice president. “We are passionately committed to being one of the brands making the biggest impact against plastic waste. We know we’re not perfect, but we can’t afford to wait. We’re working to have the biggest positive impact we can, as quickly as we can, and empowering others to do the same.”

“At Dove, we are proud to have more than 100 initiatives ongoing around the world dedicated to tackling plastic waste,” added Richard Slater, Unilever chief R&D officer. “But as one of the biggest beauty brands in the world, we have a responsibility to accelerate our progress even further. Today’s announcements are an important step in our work to transform how we produce, use and dispose of plastic packaging. By making this move, we aim to drive the global recycling industry to collect more waste plastic and make more recycled plastic available for use.”

“Better recycling alone will not solve the plastics problems we face today, we must address plastic waste at the source,” commented Sander Defruyt, New Plastics Economy Lead, Ellen MacArthur Foundation. “This means eliminating the plastic items we don’t need, innovating the ones we do need so that all of them are reusable, recyclable, or compostable, and circulating all those we use by reusing them, or recycling them into new products and packaging. Action is needed now, and on all of these fronts in parallel. That is why we welcome Dove’s announcements. Their significant strides help reduce Dove’s use of virgin plastics, and help to accelerate the global transition to a circular economy for plastics.”

Plastic Free World Conference & Expo 2020 will take place at Cologne Messe, Germany, on Tuesday 16 June and Wednesday 17 June. To register for this highly focused, solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email

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