Digimarc supports international recycling initiatives, explores plastic waste sorting challenges

Digimarc supports international recycling initiatives, explores plastic waste sorting challenges

April 26, 2019
Press Release: Digimarc Corporation

Company signs Ellen MacArthur Foundation’s New Plastics Economy Global Commitment to tackle plastics waste at the source

Digimarc Corporation, the inventor of the Intuitive Computing Platform (ICP) featuring Digimarc Barcode, has announced its commitment to improving the reliability and efficiency of sorting plastic waste, most notably signing the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment, which is focused on building a circular economy.

“We are pleased Digimarc is joining us, by setting concrete 2025 targets,” said Sander Defruyt, lead of the New Plastics Economy initiative at the Ellen MacArthur Foundation. “Our vision is for a world where plastic never becomes waste or pollution. It will be a challenging journey, but by coming together we can eliminate the plastics we don’t need and innovate, so the plastics we do need can be safely and easily circulated – keeping them in the economy and out of the environment.”

Digimarc Barcode offers the potential to more accurately identify plastics and other recyclables by enhancing the packaging, such as labels and shrink sleeves, to contain a unique identifier. In addition, it can be used to create a unique identity in the texture of the plastic material itself through the molding and engraving processes.

Plastic waste that can be more easily identified and sorted by an automated sorting machine at a recycling facility can increase the quality and quantity of recyclable materials available to brands that are working to achieve sustainability goals. Furthermore, Digimarc Barcode can also help consumers understand how to dispose their plastic waste to comply with specific municipalities; a simple scan with a smartphone can indicate what kind of plastic it is and how and where it can be recycled.

Plastic Free World Conference & Expo 2019 will take place from Thursday 27 June to Friday 28 June, at the Kap Europa, Frankfurt Messe, Frankfurt, Germany. To register for this highly focused and solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email peter@trans-globalevents.com

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