Chocolate producer Kultasuklaa selects Metsä Board’s eco-barrier paperboard

Chocolate producer Kultasuklaa selects Metsä Board’s eco-barrier paperboard

January 20, 2020
Press Release: Metsä Board

Plastic-free packaging from Metsä Board is a match made in heaven for luxury chocolate producer

Kultasuklaa is a Finnish enterprise that has been making hand-finished chocolates at its factory in Finland since 1990. The company had one important requirement for its new luxury ‘It’s all about love’ praline box – it had to have less plastic. In order to achieve its objective, Kultasuklaa collaborated with Metsä Board, a European producer of premium fresh fiber paperboards and part of the Metsä Group. Metsä Board is one of more than 60 exhibitors taking part in the now sold-out Plastic Free World Conference & Expo, taking place in Cologne on 16-17 June 2020.

The new eco-barrier paperboard MetsäBoard Prime FBB EB was selected for the package due to it being plastic-free and providing suitable grease and moisture resistance. The paperboard is safe for direct food contact and provides high brightness, as well as a smooth surface with excellent printability. As the paperboard is plastic-free, it does not require plastic separation and can be easily recycled.

The packaging was designed to reflect the pure and fresh paperboard. Its surface provides a pleasant touch and feel through the use of a soft-touch varnish and hot foil. “The packaging does justice not only to cocoa as a raw material but also to the pralines that are pulled out from the side of the heart-shaped packaging – this reinforces the product as a luxury gift and creates a feeling of pleasure and high quality,” enthused Juri Kaskela, owner of Kultasuklaa. “The new design and use of the eco-barrier board has also achieved our objective of reducing the plastic content whilst protecting the delicate nature of the pralines inside.”

The four-praline box has an innovative structure: the external packaging is made from a single piece of paperboard, which forms a heart. The pralines are protected by the eco-barrier paperboard on the packaging’s inner surface. The grid that keeps the pralines in place and separate is made from a single piece of eco-barrier paperboard. “By working in partnership with Kultasuklaa on this project, we have created a new functional heart-shaped box design that is eye-catching but also protects the contents and reduces the plastic content,” commented Ilkka Harju, packaging services director, EMEA and APAC at Metsä Board. The packaging was converted by Prem and Cadpack in Finland.

Plastic Free World Conference & Expo 2020 will take place at Cologne Messe, Germany, on Tuesday 16 June and Wednesday 17 June. To register for this highly focused, solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email peter@trans-globalevents.com

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