Changing the game, one cup at a time

Changing the game, one cup at a time

April 2, 2019
Marcia González

NextGen Cup Challenge winner Kotkamills is the latest sponsor to sign up to Plastic Free World Conference & Expo, which will be held at the Kap Europa, Frankfurt Messe, from 27-28 June 2019

Kotkamills is revolutionizing paper cup production and recycling with its plastic-free next-generation board solutions and we are especially proud to welcome our new partner, whose vision is aligned with our own. The company’s CEO, Markku Hämäläinen (pictured above) recognizes that plastic, once the miracle material to change packaging forever, is having an enormously detrimental impact on the environment and our well-being. “Single-use plastic products will increasingly be replaced and for good reason,” he commented. “People deserve options that can be effectively recycled and that they can feel good about using. Governments, companies and consumers are taking action to make the world less dependent on plastic, so we have to rethink the role of packaging in our society. We can start to change the game by realizing that throwing disposable cups in the trash is never the solution.”

Kotkamills produces 400,000 tons of board annually in Kotka, Finland. In addition to ISLA food service boards, the mill offers AEGLE Pro and AEGLE White folding boxboard for pharmaceuticals cosmetics and confectionery packaging. The next-gen AEGLE barrier board range is also plastic-free and easily recyclable, and provides effective protection against grease, liquids or moisture from absorbing into the package.

“By making plastic-free products with water-based dispersion barriers, we are putting the future of sustainable packaging in the hands of companies and consumers,” Hämäläinen continued. “Especially for fiber-based packaging producers, the rapid growth in demand for recyclable and sustainable packaging is a great opportunity. Of course, no one can change the world overnight, but we can start making a difference one cup at a time.”

Kotkamills’ recognition in the NextGen Cup Challenge is sure to fuel that desire even further. “We are thrilled by this opportunity to work with global brands [which includes Starbucks, McDonald’s, Coca-Cola Company, Yum! Brands, Nestlé and Wendy’s] in order to make a difference one cup at a time. We are passionate about changing the game and it is inspiring to cooperate with partners who share that ambition.”

Plastic Free World Conference & Expo 2019 will take place from Thursday 27 June to Friday 28 June, at the Kap Europa, Frankfurt Messe, Frankfurt, Germany. To register for this highly focused and solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email

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