Braskem’s Wecycle Platform Initiative launches the ‘Descartou, Somou!’ program to encourage packaging recycling

Braskem’s Wecycle Platform Initiative launches the ‘Descartou, Somou!’ program to encourage packaging recycling

April 16, 2019
Press Release: Braskem

Consumers who correctly discard packaging in a recycling machine will accumulate points to receive discounts on the Boxter Station products

Commitment to recycling can now also generate points that will give discounts on the purchase of products. This is the idea of the ‘Descartou, Somou!’ (Discard and Add up) Program, a pilot project carried out by Braskem in partnership with the Boxes Station Network, which, starting in April, will house a collection point for recyclable packaging with a machine that punctuates consumers with every discard.

The action to encourage conscious disposal is yet another Wecycle initiative of Braskem, together with the companies Recycleol (developer of the recycling machine), Dinâmica Ambiental (responsible for reverse logistics) and Zaraplast (packaging manufacturer) support.

After the inauguration of the collection point, consumers will be able to take the empty, clean packs, with visible barcodes, to the participating station located at Avenida Álvaro Ramos, 707, near Radial Leste, in São Paulo. There, it will be possible to properly dispose of the material in a recycling machine and accumulate points for discounts on products.

To close the cycle, all packs that are disposed of correctly in the machine will be removed from the station by Dinâmica Ambiental, which will take the waste to cooperatives, where it will be separated and sent for recycling. In the future, separated plastic waste will become the raw material for the production of PCR (post-consumer resin) by Braskem and, thus, will be able to be transformed into packaging again.

The initiative, still implemented in a pilot phase, is based on the concept of Circular Economy, a position reported by Braskem at the end of 2018, a production process that includes the reduction, reuse, recovery and recycling of materials, forming a sustainable cycle from the reinsertion into a new production process.

“An interesting feature of this project is the interaction and engagement of consumers in the correct destination and recycling of materials,” commented Fabiana Quiroga, who is in charge of Braskem’s Recycling & Wecycle Platform. “It is a way of contributing towards environmental education, encouraging everyone to feel responsible and to be aware of the final destination of what they consume and with the disposal of these materials.”

“Being a network of gas stations with a high flow of people every day, we believe that our participation in this project is very important for the awareness of consumers about the disposal and recycling of materials,” said Renan Cepeda Gonçalves, managing partner of Boxter. “Boxter is a pioneer in the segment by encouraging the correct disposal and rewarding consumers for it.”

Plastic Free World Conference & Expo 2019 will take place from Thursday 27 June to Friday 28 June, at the Kap Europa, Frankfurt Messe, Frankfurt, Germany. To register for this highly focused and solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email peter@trans-globalevents.com

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