Asda’s George division makes polyester pledge for 2025 in continuing sustainability drive

Asda’s George division makes polyester pledge for 2025 in continuing sustainability drive

March 25, 2019
Press Release: Asda

George at Asda moves to only using recycled polyester by 2025 as part of a number of commitments to improve the ethical and environmental impact of its products

George, the fashion and homewares arm of supermarket giant Asda, is to sell products made from recycled plastic bottles and clothing, as part of its pledge to use only polyester that is sourced from recycled materials by 2025.

“As the second largest clothing retailer in the country, we have a responsibility to do the right thing by our customers, not only on the price and quality of our goods, but also on the impact we have on the world around us,” commented Nick Jones, senior vice president for Commercial. “Our George sustainability strategy builds on the work we’ve done to date and sets stretching targets and commitments to reduce the environmental and social impact of our products; because we know that, for our customers, looking after the environment is always in fashion.”

The move – an apparent first for a supermarket retailer – is accompanied by commitments to sourcing only certified sustainable viscose and sustainable cotton by 2025, as well as existing commitments to 100% sustainable timber (by 2020) and palm oil (in place since 2014).

George, the second-largest fashion retailer in the UK by volume, will also extend its work looking at microfiber shedding, with a full microfiber strategy to be published later this year. Asda was the first big supermarket to sign up to the Microfibre Consortium, through which it is currently performing tests to understand the extent of shedding from different fabrics.

The retailer will also help its customers to understand more about the sustainability of their garments and how to reduce the environmental impact, with increased visibility of garment care and awareness of how they can repurpose, reuse or recycle old clothing. George has a zero-tolerance policy towards incineration and donates garments that cannot be sold to charitable organizations to be repurposed.

To further increase transparency around its supply chain, George will begin to publish a list of its second-tier apparel factories – those typically dyeing, printing and finishing garments – on its website, joining its existing list of first tier factories, where clothes are cut, sewn and trimmed.

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