adidas launches first fully recyclable sneaker

adidas launches first fully recyclable sneaker

April 26, 2019
Press Release: adidas

adidas continues to raise awareness surrounding ocean plastic pollution and sustainability with the introduction of their new sneaker, the FUTURECRAFT LOOP, a 100% recyclable performance running shoe

Sports brand adidas has strengthened its commitment to tackling plastic waste with the unveiling of FUTURECRAFT.LOOP – a 100%-recyclable performance running shoe.

“Taking plastic waste out of the system is the first step, but we can’t stop there,” commented Eric Liedtke, executive board member at adidas, responsible for Global Brands. “What happens to your shoes after you’ve worn them out? You throw them away – except there is no away. There are only landfills and incinerators and ultimately an atmosphere choked with excess carbon, or oceans filled with plastic waste. The next step is to end the concept of ‘waste’ entirely. Our dream is that you can keep wearing the same shoes over and over again.”

“FUTURECRAFT.LOOP is our first running shoe that is made to be remade,” Liedtke continued. “It is a statement of our intent to take responsibility for the entire life of our product – proof that we can build high-performance running shoes that you don’t have to throw away.”

Sports footwear typically include complex material mixes and component gluing, resulting in a shoe that can only be downcycled. After close to a decade of R&D alongside leading material development, manufacturing and recycling partners across Asia, Europe and North America, adidas has found a way to change the process.

With FUTURECRAFT.LOOP, these performance shoes are made to be remade from the outset, by using one material type and no glue. Each component is made from 100% reusable TPU, spun to yarn, knitted, molded and clean-fused to a BOOST midsole using adidas SPEEDFACTORY technology.

Once the shoes come to the end of their first life and are returned to adidas – they are washed, ground to pellets and melted into material for components for a new pair of shoes, with zero waste and nothing thrown away. Each generation is designed to meet the adidas sports performance standard, without compromise.

“There were times when it didn’t seem like we could get over some of the technical hurdles – now we’ve made the first leap, the playing field has changed,” said a relieved Tanyaradzwa Sahanga, manager, Technology Innovation, adidas. “We cannot create a circular future on our own, we are going to need each other. We’re excited to see this first step come to life as part of the beta launch.”

The first-gen FUTURECRAFT.LOOP shoe is rolling out as part of a global beta program with 200 leading creators from across the world’s major cities. adidas will challenge them to run, return the shoes and share feedback on their experience, ahead of the second-gen drop. The insights will be used to shape the roadmap for the wider release targeted for Spring Summer 2021.

Plastic Free World Conference & Expo 2019 will take place from Thursday 27 June to Friday 28 June, at the Kap Europa, Frankfurt Messe, Frankfurt, Germany. To register for this highly focused and solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email peter@trans-globalevents.com

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