adidas Golf unveils first-ever golf shoe made from upcycled plastic waste intercepted from beaches and coastal communities

adidas Golf unveils first-ever golf shoe made from upcycled plastic waste intercepted from beaches and coastal communities

June 12, 2019
Press Release: adidas

adidas has pledged to make 11 million shoes made from upcycled plastic waste, in a bid to help clear up the world’s oceans

adidas Golf has unveiled a limited-edition version of its popular TOUR360 XT made with yarns spun from upcycled plastic waste that was intercepted from beaches and coastal communities. The TOUR360 XT Parley is made in partnership with environmental organization Parley for the Oceans and is the first of its kind for the sport.

The ocean blue and aqua green colorway of this limited-edition TOUR360 XT Parley (US$200) utilizes repurposed and upcycled plastic waste that’s then incorporated as raw material into the upper of the footwear. This thread, spun from the upcycled plastic waste, comprises the entire upper of the shoe.

adidas works with Parley for the Oceans to intercept plastic waste which is then transformed into thread used to make high-performance sportswear. The TOUR360 XT Parley is built on the TOUR360 XT eight-spike outsole with X-Traxion technology, so golfers will still experience superior traction and stability while knowing that as they walk the course they are helping protect the oceans.

“Our company is extremely focused on sustainability and we wanted to incorporate that mission into our sport,” enthused Masun Denison, global footwear director, adidas Golf. “This is the first golf shoe we’ve ever made that incorporates upcycled materials and this is just the beginning. In a sport that’s played outdoors and where sustainability is often under the microscope, we feel this is a massive step forward for the game.”

The use of upcycled material falls in line with adidas’ overall strategy to use 100% recycled polyester in all apparel and footwear by 2024. By intercepting plastic waste on beaches and coastal communities, adidas is committed to the Parley A.I.R. strategy (Avoid, Intercept, Re-Design).

Plastic Free World Conference & Expo 2019 will take place from Thursday 27 June to Friday 28 June, at the Kap Europa, Frankfurt Messe, Frankfurt, Germany. To register for this highly focused and solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email peter@trans-globalevents.com

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