A Drop (not) in the ocean

A Drop (not) in the ocean

April 5, 2019
Press Release: Genomatica

Nohbo zero-waste shampoo made possible by Brontide from Genomatica

Innovative personal care company NOHBO is working alongside Genomatica to create a new natural line of single-use, water-soluble ‘Drops’, using the latter’s natural Brontide butylene glycol.

Brontide is derived from a sustainable and renewable sugar fermentation process and is a key material that enables the drop to remain fully encased until it comes into contact with water. Brontide’s physical properties aid in the prevention of the formula from dissolving or interacting with NOHBO’s patent-pending hygroscopic outer film layer, collectively giving the personal care industry a new option for showcasing natural, biodegradable beauty pods.

NOHBO’s product launch follows a successful pre-sale period that generated strong interest from the consumer market as well as inquiries from leading names in the personal care, hospitality and sustainability industries. The company’s new signature 15-pack of 5mm shampoo drops will be shipping direct to US customers in May 2019. These high-performing shampoo drops are the first of several introductions planned for the company’s new line of personal care products, which also includes conditioners, body washes and shaving creams.

NOHBO Drops produce an excellent personal care experience while eliminating plastic waste. Standard plastic bottle packaging can take up to 1,000 years to degrade, but NOHBO’s biodegradable, water-soluble film breaks down instantly when met with water. This benefit, combined with NOHBO’s biodegradable, plant-based outer container, enables customers to take a significant step toward zero waste. The packaging also provides an effective moisture barrier, ensuring the integrity of each drop throughout its entire life-cycle.

Plastic Free World Conference & Expo 2019 will take place from Thursday 27 June to Friday 28 June, at the Kap Europa, Frankfurt Messe, Frankfurt, Germany. To register for this highly focused and solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email peter@trans-globalevents.com

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