A circular alternative to plastic packaging

A circular alternative to plastic packaging

February 5, 2020
Press Release: Ball Corporation

Ball Corporation, a US company well known for its innovative, sustainable packaging solutions, has announced the launch of a new impact-extruded aluminum bottle line – ‘Infinity Aluminum Bottle’

Available in various shapes and sizes, the new impact-extruded Infinity Aluminum Bottle from Ball Corporation can be customized for numerous beauty, personal care, food and beverage products. Unlike other substrates in these categories, such as plastic shampoo bottles or jars for cosmetics, Ball’s aluminum bottles are infinitely recyclable, and can be turned into other aluminum products over and over again.

“Plastic waste that ends up in the natural environment has led to more public discussion about packaging, its life-cycle and recyclability,” said Jason Galley, director of innovation and sustainability, Ball. “Consumers are demanding more environmentally friendly solutions for packaging their everyday products. We combined our product design and sustainable aluminum packaging expertise to develop another truly circular packaging solution – the Infinity Aluminum Bottle.”

Ball’s new impact extruded product line is suitable for packaging almost any liquid, such as shampoos and conditioners, soaps, body creams, spirits, energy shots, yogurt, dressings, syrups, condiments and more. The bottles are available with a re-closable threaded cap that allows consumers to twist the top on and off.

The new line features all of the sustainability credentials of aluminum. Like Ball’s aluminum beverage cans, cups and Alumi-Tek bottles, the impact-extruded aluminum bottle is a monomaterial – it consists of only one material and can be easily sorted and recycled. In fact, aluminum can be recycled an infinite number of times without losing quality. Aluminum also retains its value throughout the recycling process, so it can be kept in circulation indefinitely without becoming waste and ending up in the ocean or in landfills. In fact, 75% of aluminum ever produced (since 1888) is still in use today. After use, an aluminum bottle can be recycled and returned as a new packaging format in just 60 days. It can also be recycled to take on a new life as another aluminum product, such as consumer electronics or a bicycle. Other substrates achieve much lower recycling rates and, if recycled, are in many cases downcycled and eventually become waste.

In addition to strong recycling credentials, aluminum bottles have a number of other advantages that help improve resource efficiency and enable circularity. For example, aluminum is lightweight, which saves energy in transportation. Once bottles are ready for design, they can be branded without the use of sleeves or labels. Even the most creative and complex designs can be printed on aluminum using the full circumference of the bottle. Ball’s high-definition printing and graphic design technologies such as Eyeris HD printing, UV light reactive ink, Matte & Gloss, or Tactile printing help brands to create custom packaging and differentiate themselves to stand out on the shelf. Additional shaping and embossing solutions, such as Ball’s 360° technology, are also available.

Plastic Free World Conference & Expo 2020 will take place at Cologne Messe, Germany, on Tuesday 16 June and Wednesday 17 June. To register for this highly focused, solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email peter@trans-globalevents.com

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